Pitching 101 - freelance journalist, Oliver Pickup shares his tips

Photo by Luca Bravo on Unsplash

Recorded On: Wednesday 14th June 2023 @ 14.00 GMT

HR brands and HR marketers - this webinar provides insight into good angles, the media and freelance journalism.

Oliver Pickup is an award-winning writer, editor, speaker and content strategist. We so enjoyed talking with him and listening to his insights.

We delved into the difference between pitching to a freelance journalist and an editor, we found out what gets Oliver's attention in pitches and what great stories look like to him. We found out how he keeps his finger on the HR pulse so he tackles the most important stories. And of course, we wanted his views on AI and its impact on journalism.

Knowing how to best support a leading freelancer like Oliver is incredibly important for HR brands. 

Oliver is a versatile freelance journalist, having written for a number of national publications and multinational clients covering a wide range of genres, especially the Future of Work. In 2015, he founded Pickup Media Ltd, specialising in tech, business, sport and culture editorials.

This webinar will last c35 minutes, including a Q&A.

You might also be interested in this: The HR media landscape is ever-changing, making it difficult for HR brands to keep up. We’ve analysed over 1500 articles in 9 key HR publications over three months to show the workplace issues that journalists are talking about and have compiled everything into a report.

Guest Presenter

Oliver Pickup is an award-winning writer, editor, speaker, and content strategist. Over the last two decades, his work has been featured in the Guardian, the FT and The Times, among others. He now frequently writes for a combination of corporate clients and media outlets, as well as being recognised as a thought leader in technology and the future of work.

Our Presenters

Kay Phelps, Founder & Director, PR in HR - 25 years in the PR/HR niche and an expert in getting brands in front of HR decision-makers.

Dinara Omarova, Senior Consultant, has her eyes on tech, HR and cyber spaces to secure top tier coverage.