Both big and small companies need trust and co-operation between leaders and their employees. Here’s how SMEs can show leadership and build trust.
I’m often asked ‘what is employer branding?’ It’s easier to show examples than to explain - here’s some of the companies who are doing it better than most, with branding strategies that they hope will make them a destination employer.
PR in HR expert Kay Phelps shares advice on how to talk to journalists about your brand.
PRinHR expert Kay Phelps explains why key PR skills can come in handy for HR professionals
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I see HR increasingly – and essentially - being the glue that keeps employers and employees from coming apart in the world of AI. Where workers rely on pay and hopeful job engagement, and businesses rely on productivity and profits, HR has an essential, new-found strategic role (to add to their burgeoning list). Some companies are already entirely focused on AI and robotics, others are not even close.
My story starts with a milkman
Kay Phelps explains how her client-led approach to PR began - literally, with a milkman…
My first PR role, as a junior in a Somerset PR agency, was largely one of stuffing press releases into envelopes.
Our agency picked up a large local dairy as a new client. The trouble is, as a junior you tend to get a secondhand brief from an account director. But I needed to understand more, to get stuck in.
So I got up gobsmackingly early, in the dark, to go on a milk round. I don't remember my milkman's name, although he must’ve thought I was utterly mad.
I do remember some important things though - he was hard working, close to retirement and devoted to his customers – as they seemed to be to him. I learned that customer loyalty led to extra sales, which made a big difference to his monthly takings. His persona, I’m sure, helped the dairy’s brand too.
Today? I’m still on my metaphorical milk round. I love to spend time in my clients' places of work. It helps me understand more, empathise with the issues, become a part of the team - and their successes. I am trusted to understand challenges, markets, products and services as well as the situations that play out to make a business rocket.
True business insight is core to getting the results we achieve.