Media Relations - is it just knowing how to gift wrap your news for journalists? PR in HR’s Kay Phelps shares the insider secrets to getting good press coverage for your brand.
Positive coverage from journalists is excellent for generating publicity for your HR brand - but is there a dark side HR should watch out for? PR in HR’s Kay Phelps shares her advice.
Kay Phelps, owner of media relations agency PR in HR, discusses whether it’s possible to view editorial copy before publication.
Should HR be involved in AI conversations? The overwhelming view from the latest CIPD research is ‘Yes!’
Editorial coverage is highly sought after - because it is trusted far more than paid advertising. Media relations expert, Kay Phelps, who specialises in PR for HR, discusses the multiple benefits.
What do HR journalists think of HR? Should HR be wary of giving an interview? PR in HR’s Kay Phelps considers the issues for HR, and explains how to gain the most benefit from the HR/Journalist relationship.
Are Dog friendly workplaces good for PR? Nestlé, Proctor and Gamble, We Work and Amazon all allow dogs in the workplace, (presumably depending on your role). Either way, everyone love cute dog pics.
My story starts with a milkman
Kay Phelps explains how her client-led approach to PR began - literally, with a milkman…
My first PR role, as a junior in a Somerset PR agency, was largely one of stuffing press releases into envelopes.
Our agency picked up a large local dairy as a new client. The trouble is, as a junior you tend to get a secondhand brief from an account director. But I needed to understand more, to get stuck in.
So I got up gobsmackingly early, in the dark, to go on a milk round. I don't remember my milkman's name, although he must’ve thought I was utterly mad.
I do remember some important things though - he was hard working, close to retirement and devoted to his customers – as they seemed to be to him. I learned that customer loyalty led to extra sales, which made a big difference to his monthly takings. His persona, I’m sure, helped the dairy’s brand too.
Today? I’m still on my metaphorical milk round. I love to spend time in my clients' places of work. It helps me understand more, empathise with the issues, become a part of the team - and their successes. I am trusted to understand challenges, markets, products and services as well as the situations that play out to make a business rocket.
True business insight is core to getting the results we achieve.