PR STRATEGIES THAT WORK
MEDIA RELATIONS
Media relations is an important part of any PR strategy, however, HR brands need extra care.
The specialist HR Media is unique - and getting recognition as an authority in the HR media doesn’t happen overnight. It takes trust, persistency, a keen ear, a strong voice and compelling information. That's where we come in.
Our established relationships with editors and journalists in the HR Media will get your messages heard. With artfully written content, expert features and news articles in online and printed publications, we'll ensure your brand messages are visible, across both traditional and digital HR media.
Take a look at our journalist testimonials to find out why they love working with us…
SOCIAL MEDIA
Social media is essential for brands that want to share content with wider circles, leverage audience engagement and demonstrate their expertise across platforms.
But with so much information posted everyday, doing this successfully means content must be carefully positioned and has to target the right people.
With tailored social media planning, (creating native posts and links to external materials) we help to boost presence and reach on different channels. We grab HR people’s attention on the platforms that matter most for your goals.
DIGITAL STRATEGY
Brands need to be visible online if they want to make an impact. So we understand that a great PR strategy must enhance both your SEO and GEO.
HR buyers increasingly discover brands through AI powered search, alongside traditional search engines, trusted journalistic coverage and expert commentary. This is AI-Visible PR.
This independent recognition is a signal of trust, which means your expertise reaches the people—and increasingly the AI systems—that influence buying decisions.
WINNING AWARD ENTRIES
If there’s one thing to know about award entries, it’s that they are akin to an onion. You need to get into the layers to understand the detailed work that has impacted a business and its employees.
And that’s our skill, to know not only how to write an entry, but far before that, to help our customers - or their customers - discover their innovations, look at ways to measure results, understand the depth and differences of a strategy, all to create award-winning entries.
We’ve helped PR in HR clients to showcase their work and go on to win multiple industry awards.
CONTENT AND RESEARCH CREATION
We know that a great piece of content is clear, specific and educational. However, any truly excellent piece always has the buyer’s interest at heart.
Because of this, we use our understanding of HR-buyer needs to guide our content creation. We work with clients to turn their expertise into attractive, informative and compelling material.