In our April newsletter we look at HR giant ADP’s survey of over 39,000 workers and bring you 3 actions HR leaders should take from the data.
We also look at the affects of AI in the workplace, from HR workers up-skilling rapidly to UK employers regretting their AI job cuts.

Our March newsletter is out and we’re sharing with you our latest article on GEO (generative engine optimisation) - what it is and why earned media matters more than ever.

As well as stories on organisation’s lack of formal approach to change communication and how the UK workforce is ‘winging’ it with AI.

With AI transforming how people find information, the digital landscape is dramatically shifting from search engine optimisation (SEO) to generative engine optimisation (GEO).

This shift in how information is found is presenting marketers with both a challenge and an opportunity. They now need to take their focus from ranking highly on search engine results pages, to ensuring their brand becomes one of the trusted sources AI tools reference when generating answers. And it can be done with the power of earned media.

Our latest article looks at the critical role of PR’s earned media and why it matters now more than ever.

Catch-up on our latest top-pick stories, from the CHRO’s role in AI transformation and the rise of fake CVs and references, to the key principles that underpin great PR, this month’s stories cover the issues shaping HR.

At PR in HR, we work exclusively with brands supplying HR buyers, enabling us to focus on what genuinely effective PR looks like. 

Generic approaches often fall short as HR leaders and journalists are increasingly bombarded with sales ‘noise’. 

In this article, we take a look at some key principles, from a specialist’s view, of what makes great PR - from having a deep understanding of the HR sector, to thought leadership, to consistent measuring - our 7 steps guides you through what great PR looks like for brands.

From time wasted correcting AI, an expected influx in unemployment, to the importance of supportive leadership and how HR need to lead the charge.