News and insights

Top industry insights on PR and marketing in the HR world.

Kay Phelps Kay Phelps

(PR in) HR Pulse | HR news round-up: June

Here are our top stories from June: We look at employee experience, and despite heavy investment, organisations are struggling to turn it into meaningful improvements for employees.

A survey from Acas has revealed a significant conflict management skills gap in the UK, with managers and employee representative not working cohesively to prevent workplace disruption.

And finally, we also bring you a story on the risks tech workers are taking by not embracing advancements in AI.

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Kay Phelps Kay Phelps

Why HR brands risk disappearing in AI searches

The way people search online for new HR suppliers is changing fast - with the rise of AI tools, buyers are increasingly being influenced in how they discover suppliers for their needs.

The shift from SEO to GEO has changed the way marketing teams are working to ensure their brands are discoverable.

Our latest article looks at how HR suppliers in a crowded market need to strategise to stay visible.

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Kay Phelps Kay Phelps

(PR in) HR Pulse | HR news round-up: April

In our April newsletter we look at HR giant ADP’s survey of over 39,000 workers and bring you 3 actions HR leaders should take from the data.
We also look at the affects of AI in the workplace, from HR workers up-skilling rapidly to UK employers regretting their AI job cuts.

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Kay Phelps Kay Phelps

(PR in) HR Pulse | HR news round-up: March

Our March newsletter is out and we’re sharing with you our latest article on GEO (generative engine optimisation) - what it is and why earned media matters more than ever.

As well as stories on organisation’s lack of formal approach to change communication and how the UK workforce is ‘winging’ it with AI.

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Kay Phelps Kay Phelps

What is GEO and why earned media matters more than ever

With AI transforming how people find information, the digital landscape is dramatically shifting from search engine optimisation (SEO) to generative engine optimisation (GEO).

This shift in how information is found is presenting marketers with both a challenge and an opportunity. They now need to take their focus from ranking highly on search engine results pages, to ensuring their brand becomes one of the trusted sources AI tools reference when generating answers. And it can be done with the power of earned media.

Our latest article looks at the critical role of PR’s earned media and why it matters now more than ever.

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Kay Phelps Kay Phelps

(PR in) HR Pulse | HR news round-up: February

Catch-up on our latest top-pick stories, from the CHRO’s role in AI transformation and the rise of fake CVs and references, to the key principles that underpin great PR, this month’s stories cover the issues shaping HR.

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