A recent article from The Drum showed that new research from Bazaarvoice revealed more than 50% of shoppers think advertising within an AI tool makes a brand more likely to be recommended by it - and with 62% of respondents having used AI to shop admitted they’re wary of the ads they’re being targeted with.

So, are consumers right to show concern, and should brand’s be paying to advertise within AI tools to gain visibility?

From HR software and payroll platforms to recruitment tech, wellbeing software and workforce analytics, creating an innovative product is only part of the challenge.

Generating brand awareness and product demand requires more than a well-optimised website and a press release. Differentiation, awareness and trust are essential in the noisy, competitive HR sector.

Gaining coverage in respected HR publications demonstrates an organisation’s credibility, with thought leadership articles showcasing knowledge, expertise and ways the brand supports them. This article looks at the value of specialist HR PR.

Here are our top stories from June: We look at employee experience, and despite heavy investment, organisations are struggling to turn it into meaningful improvements for employees.

A survey from Acas has revealed a significant conflict management skills gap in the UK, with managers and employee representative not working cohesively to prevent workplace disruption.

And finally, we also bring you a story on the risks tech workers are taking by not embracing advancements in AI.

The way people search online for new HR suppliers is changing fast - with the rise of AI tools, buyers are increasingly being influenced in how they discover suppliers for their needs.

The shift from SEO to GEO has changed the way marketing teams are working to ensure their brands are discoverable.

Our latest article looks at how HR suppliers in a crowded market need to strategise to stay visible.

In our April newsletter we look at HR giant ADP’s survey of over 39,000 workers and bring you 3 actions HR leaders should take from the data.
We also look at the affects of AI in the workplace, from HR workers up-skilling rapidly to UK employers regretting their AI job cuts.

Our March newsletter is out and we’re sharing with you our latest article on GEO (generative engine optimisation) - what it is and why earned media matters more than ever.

As well as stories on organisation’s lack of formal approach to change communication and how the UK workforce is ‘winging’ it with AI.