Since Joel Kurtzman coined the term ‘thought leadership’ in 1994, the concept of sharing valuable insights and creating industry leading personas has gone from strength to strength, and in recent years marketing departments are increasingly recognising the value thought leadership brings to a brand.

In this article we take a look at how brands can position themselves as authoritative voices within the HR sector to effectively capture media attention.

From AI in PR, to a LinkedIn Live session on thought leadership, to articles in the press on the new era of after-work drinks and Microsoft’s stand on the use of AI in the workplace.

Taking a look at conscious unbossing, the increase in recruitment of Chief AI Officers for big firms, and the 2025 spending review - what HR needs to know.

The power of thought leadership, the role AI is having on jobs and Gallup's 2025 State of the Workforce Report.

Thought leadership has become a pivotal element in the B2B landscape, influencing both decision-making processes and fostering trust among senior executives. It’s no longer just a marketing tactic, but a highly strategic way to build brand trust and advocacy.

In this article we look into momentum itsma’s Value of Thought Leadership 2025 report and the perceived value of thought leadership for business growth.

The clocks have sprung forward, nature is coming to life, and businesses are gearing up for Q2 of 2025.

As companies explore opportunities for growth, our April newsletter delves into LinkedIn’s latest research on in-demand skills, the risks of corporate espionage, and the impact of epilepsy in the workplace.