Research and Reports
Uncover the latest PR and HR trends in our research reports.
The AI Search Visibility Playbook
The way HR buyers discover suppliers is changing as AI-powered search tools increasingly provide direct answers to questions.
This playbook explains where AI tools source their information, why visible PR is essential, and the growing importance of third-party credibility, thought leadership and expert commentary.
Download to gain the practical steps to strengthen your brands’ AI search visibility.
Why thought leadership is more important than ever for HR brands
This research paper introduces the mini, midi, major framework of thought leadership - what it is, why you should use it, and how to use it well.
Looking at this essential tool, Kay Phelps and Hazel Maclaurin explore how all HR related brands can use this new thought leadership framework to cut through the noise and gain media exposure to build recognition, increase trust and support sales.
AI (LLMs) and their Impacts on SEO
No matter what HR service or product you’re selling to organisations, buyers and talent are increasingly influenced by the way your company appears in AI-generated answers.
This paper looks at the impact of AI, and specifically, Large Language Models (LLMs), highlighting how HR brand marketers can use earned and owned media to increase their exposure to potential customers - and why these matter more than ever.
Download the report to find out more about AI and PR in 2025.
HR Media Predictions Report 2025
This report, designed to assist HR brands and marketers, explores the key HR developments anticipated in 2025.
We’ve evaluated HR predictions from fifteen UK and US publications and organisations, offering valuable insights for those selling and marketing to HR professionals.
US HR Media Report 2024
We analysed more than 1500 articles in 9 key US human resources publications over three months to find out which workplace topics are discussed most. Download the report to discover market insights and best practice within this space.
HR Strategies and Buying Decisions Report 2023-2024
Top HR challenges, shifting buying preferences - and the key opportunities for HR suppliers. Download now to find out the key challenges affecting 200 UK and 200 US HR managers and their strategies.
HR Media Report 2023
We analysed over 1500 articles in 9 key HR publications over three months to show the workplace issues that journalists are talking about. Download the report to discover market insights and best practice within this space.
HR Strategies and Buying Decisions Report 2022
Top HR challenges, shifting buying preferences - and the key opportunities for HR suppliers. Download now to find out the key issues affecting 200 UK HR managers and their strategies in 2022.
HR Media Report 2021
We analysed over 2000 articles across the HR media, uncovering key trends and popular content. Download the report today to discover market insights and best practice within this space.