the hr media report 2023
We analysed over 1500 articles in 9 key HR publications over three months to show the workplace issues that journalists are talking about. Download the report to discover market insights and best practice within this space.
The past year has brought about seismic shifts in the HR landscape - shifts that have been reflected in HR media reporting as well as the topics that journalists and their readers are most keen to hear about.
If you’re a brand looking to gain coverage in the HR media or want to demonstrate industry authority in front of HR buyers, understanding context and market insights is essential.
The opportunities for brands here are huge too. Our research shows that 93% of HR articles feature brands - but this is only achieved by those that know the insights, trends and data that will interest a journalist. To help, we’ve put together a complete analysis of the HR media.
In this report, we uncover:
The most common and highly sought after topics that HR journalists have been reporting about
A comparison of the data from the current report and the previous 2021 report, reflecting the changes within the HR landscape.
Subjects, stories and events across 5 need-to-know industry areas that have gained the most coverage
Best practice on writing articles for HR publications and impressing HR journalists - including insights from HR journalists on what they’re looking for from brands.
Sign up for your report now.
