(PR in) HR Pulse | HR News Round-up: March
Photo by Utsav Srestha on Unsplash
As spring starts to emerge and the days are getting longer, we shine a light on some key stories that are currently affecting HR.
We have also looked into the current position of using AI for PR in our latest blog article. An interesting read for those that are utilising the apps for their workload.
AI - is it ever okay to use it for media commentary?
Ignoring AI isn’t an option. But it cannot - and must not - be used for everything.
So what about journalist enquiries - Is it okay to use AI applications to answer these?
Our latest article explores the minefield of AI, and where PRs currently stand on using the applications available.
Do recent comments on Sir Keir Starmer’s leadership style reflect badly on HR?
People Management's recent report on Sir Keir Starmer’s leadership style being compared to an ‘HR manager’ has made many consider the meaning behind the statement. Is being an HR manager considered a weakness and is there a misconception behind the HR function?
Some say it’s a function in crisis, and with some studies citing employee burnout and outdated perceptions as an administrative department, HR is shifting the narrative to demonstrate their effectiveness as a key driver for organisational growth.
Cathy Acratopulo, CEO of LACE Partners, acknowledges that “there is without doubt a branding or perception problem – people may have a view of HR taking orders or policing policies – rather than what we see far more of now – co-leading with CEOs and CFOs.”
But with the publication of Get In, a book about Labour's success in government, the prime minister’s chief of staff is reported to have suggested that Sir Keir Starmer “acts like an HR manager, not a leader”. Resulting in a fresh wave of negative headlines about HR.
Acratopulo responds to the statement: “(Sir) Keir Starmer should take this as a compliment.” A CPO wears many hats, so it makes them ideally placed to drive change and transformation.”
With this in mind, it’s time to have a better understanding of the differences between people’s archaic view on ‘HR’ and what HR actually does.
HR’s are very aware that their roles aren’t fully understood, and they know the need to advocate an accurate understanding of their organisational role.
By shifting the narrative, HR teams can demonstrate their ability to work across all functions across the business, from effective hiring processes, to job progressions to organisational growth.
Hayley Saunders, HR Technical Consultant at AdviserPlus believes “Successful businesses will have HR deeply embedded in business strategy, driving culture, innovation, and workforce transformation.”
HR managers must continue to reinforce the value they bring to senior management teams, to organisations, to employees generally, to dispel the HR myths, convincing them that given the time, “HR can focus on strategies that link people plans to financial performance, drive meaningful change, and give the organisation a competitive advantage.”
Read the full article n People Management
LACE Partners and AdviserPlus are PR in HR’s clients, we help them gain repeated thought leadership coverage in the media.
Does your company have a great product or service but not enough recognition from buying decision makers?
We’ve got you covered. Our team of PR experts can guide you through the process to amplify your brand voice, delivering ROI and getting the results you need.