(PR in) HR Pulse | HR news round-up: March
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What is GEO and Why Earned Media Matters More Than Ever
With AI transforming how people find information, the digital landscape is dramatically shifting from search engine optimisation (SEO) to generative engine optimisation (GEO).
This shift in how information is found is presenting marketers with both a challenge and an opportunity. They now need to take their focus from ranking highly on search engine results pages, to ensuring their brand becomes one of the trusted sources AI tools reference when generating answers. And it can be done with the power of earned media.
Our latest article looks at the critical role of PR’s earned media and why it matters now more than ever.
Most organisations lack a formal approach to change communication
A recent survey reported by HR Dive highlights a significant gap in how organisations manage workplace change, with 61% of 1,300 professionals lacking a formal change communication strategy.
Despite change communication being identified as a top priority for HR and internal communications teams, many organisations are failing to invest in structured approaches or sufficient resources. Instead, companies often increase the volume of urgent messaging during periods of change, which often backfires as employees become overwhelmed and disengaged.
The research also highlights a broader resourcing issue. Many communications teams are small and underfunded, limiting their ability to manage ongoing organisational change effectively.
Ultimately, the findings suggest a disconnect between the importance organisations place on change communication and their ability to deliver it. Without clear strategies, employees won’t understand why changes are being made, becoming resistant and resulting in unsuccessful change initiatives.
Read the full article in HR Drive
UK workforce winging it with AI
A recent article from Personnel Today highlights a growing disconnect between the rapid adoption of artificial intelligence in UK workplaces and the lack of formal training to support it.
A YouGov survey commissioned by software provider The Access Group found that 30% of workers are using AI through tip-sharing with their colleagues rather than any formal training.
The survey also found 68% of HR and business leaders questioned are experimenting with AI, with just 32% in formal training. Suggesting workers are keen to learn but are doing more so through trial and error rather than structured guidance from employers, raising concerns around accuracy, data security, compliance and responsible use.
And 26% of those surveyed have no plans to use AI at all. The results show workers are more likely to want practical reassurance to using the new tech, including job security and proof it will help them in their role, than formal training.
With 44% of business leaders wanting to implement AI to reduce time spent on admin, the article in Personnel Today highlights the disadvantage workers may face as AI reshapes how we work.
Read the full article in Personnel Today
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