A lot of people don’t quite get PR - and partly, it’s because it can seem a bit tricky to measure. Where exactly should you expect results? However, there are some key metrics you can keep an eye on to see your successes.

Repurposing content is an easy and efficient way of increasing the reach and lifespan of your PR and marketing strategies. But how should you repurpose content? There are lots of simple techniques and useful examples to try.

Making sure your business is visible is vital for generating leads, boosting sales and enhancing your reputation. By working on your SEO, content creation, media relations and social media presence, you can stand out in a busy HR market. Here's how.

Use these 3 steps to impress journalists and gain media coverage for your business. Learn how to craft the right story, perfect your pitch and build media relations.

Gaining trust is an essential but often elusive part of a business’s growth strategy. However, there are 6 key ways businesses can establish confidence among their audiences.

What is earned media and why's it so trusted? Why is earning press coverage an important part of a strong marketing strategy? How can it help brand awareness and reputation? We’re answering these FAQs.