News and insights
Top industry insights on PR and marketing in the HR world.
With HR-tech investment booming, selling-in your brand may get trickier. Here are 5 big issues.
There are 5 key reasons it’s tricky selling to HR right now. So what should you do to help your brand get noticed by HR audiences?
The magic of a good customer story and how to use it in your marketing
Customer success stories are a great way to demonstrate expertise and can be used to reach a variety of platforms so that your brand is recognised by wider audiences. Here’s how to utilise them in your marketing strategy.
‘Unique’ blog: 20 phrases to avoid when talking to journalists
When sending a news release or pitch to a journalist, there are some words and phrases that will help you go straight into a journalist’s bad books and damage your chances of media coverage. Here are 20 to avoid.
Need to know phrases when talking to journalists
On record, off record, on background embargo, exclusive - what do they all mean? Here are some need-to-know phrases that will help you in any conversation with the media.
Why PR is essential across the marketing mix
What are the 7 Ps of the marketing mix and how can PR influence them? Find out why PR is essential in the marketing mix.
Working with a PR agency - what payment method is best for you?
When choosing to work with a PR agency, you need to find the right methods and relationships that work with you to complement your company’s aims. Part of this is finding a payment method that works best for you. So what are your options?