News and insights
Top industry insights on PR and marketing in the HR world.
6 PR practices your agency should ditch and 3 to amp up in 2021, according to an HR journalist
What are the PR Dos and Don'ts in 2021? We asked HR journalists about the practices PR agencies should ditch or amp up next year. Here's what should and shouldn't be done when it comes to B2B media relations.
HR priorities in 2021 - the 6 biggest opportunities for HR suppliers
What are HR's biggest priorities in 2021 and what does this mean for HR suppliers? Here are 6 opportunities to take note of.
With HR-tech investment booming, selling-in your brand may get trickier. Here are 5 big issues.
There are 5 key reasons it’s tricky selling to HR right now. So what should you do to help your brand get noticed by HR audiences?
The magic of a good customer story and how to use it in your marketing
Customer success stories are a great way to demonstrate expertise and can be used to reach a variety of platforms so that your brand is recognised by wider audiences. Here’s how to utilise them in your marketing strategy.
‘Unique’ blog: 20 phrases to avoid when talking to journalists
When sending a news release or pitch to a journalist, there are some words and phrases that will help you go straight into a journalist’s bad books and damage your chances of media coverage. Here are 20 to avoid.
Need to know phrases when talking to journalists
On record, off record, on background embargo, exclusive - what do they all mean? Here are some need-to-know phrases that will help you in any conversation with the media.