News and insights
Top industry insights on PR and marketing in the HR world.
Why finding a balance between brand, journalist and audience is key to PR success
When creating a successful PR strategy, you can’t just think about your brand and audience needs, you must also consider the needs of journalists too. So what must you consider when it comes to finding balance between all three parties?
Innovation or security? What behavioural science tells B2B marketers in a pandemic
Innovation has been key for B2B marketers during the pandemic. However, recent consumer trends show that innovation is not what customers are currently seeking. So how should this affect marketing strategies?
How to promote CSR activities the right way
When it comes to publicising CSR, finding a balance between promoting company image and supporting community goals is key. To get it right, there are 3 things you must consider.
6 PR practices your agency should ditch and 3 to amp up in 2021, according to an HR journalist
What are the PR Dos and Don'ts in 2021? We asked HR journalists about the practices PR agencies should ditch or amp up next year. Here's what should and shouldn't be done when it comes to B2B media relations.
HR priorities in 2021 - the 6 biggest opportunities for HR suppliers
What are HR's biggest priorities in 2021 and what does this mean for HR suppliers? Here are 6 opportunities to take note of.
With HR-tech investment booming, selling-in your brand may get trickier. Here are 5 big issues.
There are 5 key reasons it’s tricky selling to HR right now. So what should you do to help your brand get noticed by HR audiences?