Given the density of the tech market, the length of the sales process, as well as the complexities of certain tech, there are rules that must be followed to create effective thought leadership in B2B spaces. Here’s how to get started.

HR aren’t the only ones who need convincing of the necessity for new HR tech. Before sales can be made there are 5 key audiences that HR must convince to encourage investment. Here’s who they are and how your comms must appeal to them.

With a niche industry comes niche communication strategies that need to be implemented well. To make sure your messages land amongst HR professionals and reach their full potential, avoid these 5 commons comms mistakes.

Newsjacking is a technique in which a company uses a current news story to promote their own messages or brand. Importantly, newsjacking is an easy and effective way to get media coverage and there are some simple ways to do it - here's how.

Current affairs like the recent Budget announcement make big news. So how can you capitalise on these events, newsjack major stories and use them to boost your PR?

On average, companies with a blog receive 67% more leads per month than those without. So, what type of blog content should you create if you to reach an HR audience? Try these 3 styles: