News and insights
Top industry insights on PR and marketing in the HR world.
The four oh-not-so-quiet terms dominating HR news in 2022
For anyone paying attention to what’s going on in workplaces (or perhaps, browsing TikTok videos whilst having a break), the term quiet quitting has been, in fact, incredibly noisy. Quiet quitting has grown as a term - are you aware of the other three ‘quiet’ variations - some positive, some negative?
Key PR and marketing tactics for HR brands in 2022
When tailoring your HR brand's PR and marketing tactics 2022, there are specific things that HR are looking for from suppliers. In fact, just 14% of HR managers want to hear about products or services that can support them across 5 priority areas. Instead, they’re looking for actionable support in these forms…
5 HR Priorities in 2022 (and HR suppliers’ biggest opportunities)
In our new HR Strategies and Buying Decisions Report 2022, we show HR’s biggest priorities and challenges - through a unique HR supplier lens. How HR suppliers respond will be detrimental to their success in winning HR trust and market authority.
Create a strong PR strategy by tackling these 7 common challenges
There are common hurdles teams can face when carrying out a PR strategy for the first time; these may indicate the need for a rethink in tactics. Here are 7 common challenges experienced by newcomers in the PR process (and how to overcome them).
HR market revealed: 13 recruitment stats grabbing HR and media attention
The HR media loves a good statistic - so when it comes to recruitment, what stats are getting HR and media interest right now? Here’s 13 to take note of.
How to newsjack ethically in your PR
Newsjacking is a PR and marketing technique used by brands to increase their visibility - often by tying their own insights to other high profile stories in order to gain media coverage. But is it okay to use someone else’s story in this way? And how can brands newsjack ethically?