Thought Leadership Works - PR in HR founder Kay is joined by strategic marketing consultant Hazel Maclaurin

Photo by Markus Winkler on Unsplash‍

Recorded On: Monday 7th July @ 12.30 BST

This webinar was originally hosted on LinkedIn and covers thought leadership for brands that support the HR sector.

This bite-sized session has been designed to help HR brands learn:

- Why you should use thought leadership if your clients are in Human Resources
- What HR decision-makers want from thought leadership
- How to use thought leadership to become recognised for your expertise
- How to build a thought leadership program, no matter your business size
- How to collate and utilise data and research even if you think you don’t have the resources
- And how to get your content the attention it deserves; activating it through PR, social and owned channels.

This webinar will last 40 minutes.

You might also be interested in this: The HR media landscape is ever-changing, making it difficult for HR brands to keep up. We’ve analysed over 1500 articles in 9 key HR publications over three months to show the workplace issues that journalists are talking about and have compiled everything into a report.

Guest Presenter

Hazel Maclaurin is a strategic marketing consultant, offering support to B2B professional services. By helping marketing teams stand out and cut through the noise, Hazel helps create overarching content strategy that connects, thought leadership that sells, websites that convert and email nurtures that turn a cold list into hot leads.

Hazel has served in-house as global Head of Content for two global organisations, including Korn Ferry and collectively her global thought leadership campaigns and wider work have won 26 awards and contributed to more than $1B in sales.

Our Presenter

Kay Phelps, Founder & Director, PR in HR - 30 years in the PR/HR niche and an expert in getting brands in front of HR decision-makers.

You can find out more about Kay on our team page here.