From HR software and payroll platforms to recruitment tech, wellbeing software and workforce analytics, creating an innovative product is only part of the challenge.

Generating brand awareness and product demand requires more than a well-optimised website and a press release. Differentiation, awareness and trust are essential in the noisy, competitive HR sector.

Gaining coverage in respected HR publications demonstrates an organisation’s credibility, with thought leadership articles showcasing knowledge, expertise and ways the brand supports them. This article looks at the value of specialist HR PR.