Editorial coverage is highly sought after - because it is trusted far more than paid advertising. Media relations expert, Kay Phelps, who specialises in PR for HR, discusses the multiple benefits.

What do HR journalists think of HR? Should HR be wary of giving an interview? PR in HR’s Kay Phelps considers the issues for HR, and explains how to gain the most benefit from the HR/Journalist relationship.

Lisa Baker, owner of Need to See it Publishing, discusses pitching for business to strangers on LinkedIn - and how to do it more effectively.

Media relations over Christmas? Deal with the urgent stuff, definitely, but sometimes you really need to chill, says Kay Phelps, owner of PR in HR

What is the difference between PR and spin? Kay Phelps, owner of PR in HR, seasonally uses the history of Santa Claus, to illustrate the difference