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Top industry insights on PR and marketing in the HR world.

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The Power of Thought Leadership: Insights from momentum itsma’s 2025 Report

Thought leadership has become a pivotal element in the B2B landscape, influencing both decision-making processes and fostering trust among senior executives. It’s no longer just a marketing tactic, but a highly strategic way to build brand trust and advocacy.

In this article we look into momentum itsma’s Value of Thought Leadership 2025 report and the perceived value of thought leadership for business growth.

Kay Phelps 5/14/20 Kay Phelps 5/14/20

Is your campaign message right for your business? 3 Lessons well learnt from Uber

Kay Phelps 5/7/20 Kay Phelps 5/7/20

Communicating in times of strain

Kay Phelps 4/6/20 Kay Phelps 4/6/20

Don't Let Communications Become a Side Casualty Of Coronavirus; Employees Need Connection Now More Than Ever.

Kay Phelps 3/25/20 Kay Phelps 3/25/20

Now is not a time to go into hiding. Communications are essential, but getting them right is vital

Kay Phelps 2/10/20 Kay Phelps 2/10/20

Award celebrations: BAFTAs, Oscars and The Brits

Kay Phelps 12/23/19 Kay Phelps 12/23/19

PR Secrets Christmas Special: Only the REAL Santa will do!

PR Secrets: Which is the real Santa? At Christmas, reality doesn’t matter, but when it comes to YOUR business, authenticity is everything. Kay Phelps from PR in HR explains why.