When sending a news release or pitch to a journalist, there are some words and phrases that will help you go straight into a journalist’s bad books and damage your chances of media coverage. Here are 20 to avoid.

On record, off record, on background embargo, exclusive - what do they all mean? Here are some need-to-know phrases that will help you in any conversation with the media.

What are the 7 Ps of the marketing mix and how can PR influence them? Find out why PR is essential in the marketing mix.

When choosing to work with a PR agency, you need to find the right methods and relationships that work with you to complement your company’s aims. Part of this is finding a payment method that works best for you. So what are your options?

PwC’s HR technology survey 2020 revealed that 82% of HR leaders struggle with adoption challenges. Here’s how PR can help overcome key challenges faced by HR tech and appeal to HR audiences.

How long does it take to see results from PR? There’s a lot of variables at play when it comes to PR so realistically, the answer to the question will depend on several factors. Here’s what you should consider.