Focusing PR and marketing content around key awareness days can be incredibly beneficial for brands as well as the organisations and charities they’re supporting. But there are steps brands must take to ensure this is done ethically.

Award wins in the HR and workplace market are the proof marketing teams strive for to show their brand authority, success and value. For the ultimate award entry that stands out above the rest, here are 8 essential components.

What is domain, page and link authority and why should you consider them in your PR strategy? Are nofollow links a problem for news releases and SEO? And how should you place a backlink in a news release? We answer these top questions and more.

Getting featured in the media can provide a lot of visibility for your B2B brand and, when done right, it shows off your expertise and market authority. So what methods should you use to gain coverage?

Journalists get sent so much content and so many pitches and yet only a handful get published. So what are they really looking for? Here are the content styles, angles and insights that will impress a HR journalist, as stated by journalists themselves.

Even in a niche sector like HR, there are so many publications that provide the latest industry news, trends and insights. To help you pick the right one for your interests, we’ve put together a list of 17 titles to read.